Proven 'Truths'.

  • Your brand should be more valuable than your price.
  • Marketing which does not help achieve a business objective is a waste of money.
  • In most cases the power of simplicity is forgotten.
  • Marketing should not be blamed for failed sales activity.
  • Always communicate in your target's language.
  • Only produce creative that is on strategy.
  • Media alone is not enough.
  • Brand is often the only differentiator. It is worth the investment.
  • Marketing is a business tool for persuasion, perception and profit.
  • Never underestimate the importance of packaging.
  • Truly understanding your target audience is the key to successful marketing.